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A luxury Manhattan condo development is getting a new digital home on the worldwide Ethereum blockchain.  The building, a completed 12 unit construction with 1700 sq ft units located on 436 & 442 E 13th St in the East Village, is the first major asset in Manhattan to be tokenized on Ethereum. The property has recently been appraised at more than $30M.

Ryan Serhant, bestselling author of Sell It Like Serhant and star of Bravo’s Million Dollar Listing New York, is the listing broker on the deal. He and the developer are turning to tokenization as a new method of financing, which could serve as a better alternative for the project and investors.

“The market in New York is always strong, but it can take some time to sell for the right price in a new construction building. With blockchain tokenization, we can remove the unruly pressure of traditional bank financing, which is much healthier for the project and all of the stakeholders. Tokenization is paving the way for a new forefront in real estate development,” Serhant told me.

Tokenization is the process of representing the ownership of real world assets digitally on a blockchain. This new method of financing is the result of the partnership between Propellr and Fluidity, two companies that have joined forces to offer compliant products and services for the creation, distribution, and transfer of digital securities.

Traditional securities structures and issuance frameworks haven’t evolved in a long time. With blockchain technology, a transparent and trustless ecosystem can start to solve the information asymmetry that hinders the market’s potential for liquidity. This asset, structure, sponsor, and sales team showcase this evolution. With proper discipline and respect, the future is bright for tokenized securities , Todd Lippiatt, CEO of Propellr, told me.
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