Beyond the noise and hum, we are just barely scratching the surface of uses for the underlying technology, blockchain. The opportunity for retailers is really interesting. Blockchain in the supply chain is one useful tool. Customer engagement is the bigger opportunity.
Beyond Bitcoin: What Blockchain Really Means And What That Means For Retailers
Everyone is talking about Bitcoin, but the currency is just the visible edge of a technological iceberg. Beyond the noise and hum, blockchain, the ledger behind cryptocurrency, presents opportunities for retailers. Customer engagement might be the biggest opportunity.
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