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The point of the ban at its outset in January was to prohibit ads that "promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency."

Binary options, often called all-or-nothing options, as well as initial coin offerings (ICOs), are still forbidden from being advertised on the company's platform.

Moreover, for the part of the ban that has been lifted, namely on cryptocurrency products and services, a separate application process will screen interested parties and assess eligibility for advertising on Facebook based on "licenses they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business."

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