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Fidelity Investments provides financial services for $7.2 trillion in customer assets and provides clearing, custody and investment services for 13,000 institutional advisory firms and brokers. But the fifth-largest asset manager in the world has largely limited its cryptocurrency exposure to a few peripheral services and through donations via their non-profit Fidelity Charitable.

With Fidelity Digital Asset's first customers being onboarded now, and general availability scheduled for early 2019, the launch of the subsidiary with 100 employees marks the latest and perhaps the largest push into cryptocurrency by an institutional asset manager.

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