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Google's updated policy applies to advertisers all over the world, though the ads can only run in the U.S. and Japan and interested parties will need to apply for certification to serve ads in each country individually. Google's move follows Facebook, which started allowing pre-approved cryptocurrency advertisers in June.

Google parent company Alphabet makes roughly 86 percent of its total revenue from advertising. The company booked over $54 billion in ad revenue in the first half of 2018.

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