Direct data commerce means smaller businesses can get more types of trusted information at a lower cost, and then better target their promotions and advertisements. This in turn means their ad budgets can come down significantly.
Blockchain's Potential Impact on Small Business Funding
Blockchain can create new opportunities for funding while helping existing institutions make better small business lending decisions.
Manufacturing and Blockchain: Prime Time Is Yet to Come - CoinDesk
By deferring questions of trust to a decentralized algorithm, blockchains promise to boost transparency and allow more fluid, dynamic supply chains.
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