Executives and operators of major crypto conglomerates, valued at many billions of dollars, have been more optimistic towards Ethereum than bitcoin, the most dominant cryptocurrency in the global market, as of late. Throughout the past year, Circle, the $3 billion cryptocurrency exchange and payments platform, and Coinbase, the $8 billion cryptocurrency brokerage company which also remains as the biggest digital asset exchange in the world, have continued to express their enthusiasm regarding the growth of Ethereum and its vibrant ecosystem in which hundreds of thousands of developers are building decentralized applications (dApps) to increase the adoption of the blockchain.

Coinbase is one of the largest individual investors in the United States to buy cryptocurrencies such as Bitcoin and Ethereum. The San Francisco-based company employs a group of former Wall Street executives. These executives are working to address a big pain point in the cryptocurrency market, namely the lack of a comprehensive primary broker.