Blockchain has three important attributes that can solve ad fraud: it's trustless, permissionless and decentralized. Ad fraud is pervasive in the current market due to the opaque and complex network of publishers, platforms and agencies. In the blockchain-driven digital ad economy, buyers and sellers will be able to verify the placement and viewability of each ad impression. - KJ Prince, Insurance Engine
Blockchain smart contracts are finally good for something in the real world
A startup says it has tackled a long-standing problem that has kept smart contracts from responding to actual events.
Blockchain 2019: How crypto will convert cash, property into digital assets
While they're still nascent, new start-ups are launching that allow users to convert cash, property and digital assets into cryptocurrency that can be tracked and kept in a blockchain immutable record. But there are also some tall road blocks.
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